With over 18 years shaping the UK media landscape, I now operate at the intersection of digital content strategy, eCommerce revenue building, and powerful, risk-free brand communications.
Currently Head of Solved at Homes & Gardens (Future PLC), I drive organic search growth, including AIO inclusions, commercial excellence, and product revenue through deep, agile, data-backed content strategy. I am also the founding editor of Living In Pain, an expert-led UK chronic health platform delivering trusted product reviews and advice directly to consumers.
Throughout my career, including senior editorial and digital strategy positions across the UK national press and launching independent digital platforms, I have mastered the art of capturing audience attention and converting engagement into measurable results.
CORE AREAS OF EXPERTISE
Digital and content strategy: former Editor of Real Homes and current Head of Solved at Homes & Gardens, specialising in audience acquisition (SEO, AIO, Discover), digital transformation, and high-converting content strategy.
eCommerce and commercial growth: deep expertise in affiliate revenue, product management, and commercial strategy that balances brand integrity with high conversion, EPM, and SOV rates, with a full calendar of peak trading planning in the UK and US markets.
Communications and ethical storytelling: Founder of Lacuna Voices, an ethical true-life platform showcasing diverse, clickbait-free human-interest stories and campaigns from around the globe, and Living In Pain for the chronically ill community. A seasoned media consultant, four-year BBC Good Food columnist, and trusted guest lecturer for journalism undergraduate and postgraduate programmes.
Publishing and ghostwriting: Sunday Times bestselling ghostwriter for Penguin, author of industry freelance handbooks (The 10-Point Pitching Plan, and The Story-Finding Manual), and media mentor.
Mentoring and people management: experienced in leading, coaching, and upskilling editorial and eCommerce teams, as well as mentoring freelance journalists across the UK to elevate output, foster inclusive talent, and hit KPIs.
THE BACKSTORY
My career began on staff at major UK magazine titles (Take a Break, Woman’s Own, Chat) before spending several years freelancing for top national titles including The Daily Mail, Metro, Sunday Mirror, and BBC Good Food.
Across every project, whether scaling a commercial publishing brand or amplifying stories around disability and chronic health, my focus remains the same: finding the human angle, connecting words with people, executing with strategic precision, and driving meaningful engagement and growth.
Outside of work, my world revolves around being a mum, managing chronic pain and disability advocacy, and enjoying a quiet life in the UK countryside.